MILLERVERSE
Millerlite sets up shop in the metaverse - voiced by Ryan Reynolds
Announcing Miller Lite’s first baby steps into the metaverse during the 2022 SuperBowl, a Ryan Reynolds-voiced spokesperson shows us around a familiar landscape of tropes.
Agency Network Omnicom Media Group
Director Jason Zada (m ss ng p eces)
Production Company Golden LA, Los Angeles
Advertiser Brand Miller Lite, Milwaukee
Advertising Agency DBB Worldwide, New York
Managing Director Matthew Marquis
Executive Producer Pierre Nobile
Creative Director Fons Schiedon
Editor Volkert Besseling
Technical Director Jordan Halsey
Modeling Lukas Schwarzar
Rigging Coby Palivathukal
Rigging Beau Cameron
Lighting Luke Yoo
Lighting Jordan Halsey
Animation Coby Palivathukal
Animation Beau Cameron
Animation Bill Rodgers
Compositing Alex Brodie
Compositing Sam Nee
Color Grading Luis Silva
Clio 2023 Short List
One Show 2023 Short List
One Show 2023 Short List