CHARACTER BASED IDENTITY for
RUDIMENTAL
I created the character we call ‘Rudi’, and let him loose across ALBUM COVERS, VISUALIZERS, MUSIC VIDEOS, LIVE/DJ SHOWS, and SOCIAL MEDIA.
Alongside the character, I created a visual system of hand-drawn elements to be endlessly remixed.
Developed with Matt De Jong & Jamie-James Medina (UNDERCARD).














