PETA
My First Lab Animal

PRODUCTION CO
Golden LA
Director: Fons Schiedon
Managing Director: Matthew Marquis
Executive Producer: Kevin Gallagher
Line Producer: Rick Brown
Production Supervisor: Robert J Morales
DP: Joe Picard
Production Designer: Tatiana Van Sauter
Key Costumer: Rachelle Hakim
Key Makeup: Aliana Moss
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Golden LA
Director: Fons Schiedon
Managing Director: Matthew Marquis
Executive Producer: Kevin Gallagher
Line Producer: Rick Brown
Production Supervisor: Robert J Morales
DP: Joe Picard
Production Designer: Tatiana Van Sauter
Key Costumer: Rachelle Hakim
Key Makeup: Aliana Moss

POST/FINISHING
Creative Director: Fons Schiedon
Producer: Pierre Nobile
Editor: Jake Frank
Compositing: Jonathan Nee
Online: Rene Vargas-Madrigal
AUDIO/MUSIC
Peligro Music and Sound
Music and Sound Design: Greg Kuehn
FOR PETA
Senior Vice President of Communications: Lisa Lange
Senior Director of Media Relations: Heather Carlson
CD / Writer: Christian Carl
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Creative Director: Fons Schiedon
Producer: Pierre Nobile
Editor: Jake Frank
Compositing: Jonathan Nee
Online: Rene Vargas-Madrigal
AUDIO/MUSIC
Peligro Music and Sound
Music and Sound Design: Greg Kuehn
FOR PETA
Senior Vice President of Communications: Lisa Lange
Senior Director of Media Relations: Heather Carlson
CD / Writer: Christian Carl

Daughter: Morgan Bozek
Mom: Raphaella Dreye
Dad: Tomek Kosalka


PRESS
Shots.net - PETA toys with our emotions
ADAGE - 14 Creative Campaigns to know about today
FAMOUS CAMPAIGNS - Satirical PETA ad promotes ‘My First Animal Lab’ toy
Little Black Book - PETA Targets Millennials with Nostalgic ‘90s-Style ‘My First Lab Animal’ Ad





MET-Rx FLEX WITH JOHN CENA
FLEEEEEEEEEX!
Directed by Fons Schiedon
Edited by Spencer Campbell at Final Cut
Creative Direction + Agency U.N.N.A.M.E.D
Executive Producer - Laura Richard
DOP - Magela Crosignani
Producer - Carlos Gutierrez
Stylist - Sophie de Rakoff
Art Director - Todd Brindle
Post Production @goldenchild_la
Executive Creative Director @fonsschiedon
Executive Producer @pierrenobile
Design/Animation Or Drori @theordrori
Edit / Conform @saganisgod
Sound Design & Mix @soundsredaudio
Editorial @finalcutedit
Editor Spencer Campbell
Asst Editor @g.regalado98
Prod - Nadia Nugent
HOP - Penny Ensley
EP - Sarah Roebuck
US MD - Justin Brukman
Agency - U.N.N.A.M.E.D
Executive Creative Director - Manuel Dilone
Head of Program Management/Production - Taylor Holland
Strategy - Helder Santo
Design Director - Bruno Da Silva
Jr Designer - Lia Kim
Copywriter - Curt Mueller
Edited by Spencer Campbell at Final Cut
Creative Direction + Agency U.N.N.A.M.E.D
Executive Producer - Laura Richard
DOP - Magela Crosignani
Producer - Carlos Gutierrez
Stylist - Sophie de Rakoff
Art Director - Todd Brindle
Post Production @goldenchild_la
Executive Creative Director @fonsschiedon
Executive Producer @pierrenobile
Design/Animation Or Drori @theordrori
Edit / Conform @saganisgod
Sound Design & Mix @soundsredaudio
Editorial @finalcutedit
Editor Spencer Campbell
Asst Editor @g.regalado98
Prod - Nadia Nugent
HOP - Penny Ensley
EP - Sarah Roebuck
US MD - Justin Brukman
Agency - U.N.N.A.M.E.D
Executive Creative Director - Manuel Dilone
Head of Program Management/Production - Taylor Holland
Strategy - Helder Santo
Design Director - Bruno Da Silva
Jr Designer - Lia Kim
Copywriter - Curt Mueller
THE BROWN DOG
AN AWARD-WINNING ANIMATED SHORT FILM
STARRING MICHAEL K WILLIAMS AND STEVE BUSCEMI
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The Good Crisp Company
THE GOODVENTURERS!
Directed by Fons Schiedon
Agency Human Design
Creative Director Drew Smith
Copy Writer Peter Knierim
Producer Miguel Hernández
Director of Photography Antón Fresco Production Design Jessica Jeanne
Music and Sound Design Coupe Studios
Color Brian De Herrera-Schnering (Pinto)
Agency Human Design
Creative Director Drew Smith
Copy Writer Peter Knierim
Producer Miguel Hernández
Director of Photography Antón Fresco Production Design Jessica Jeanne
Music and Sound Design Coupe Studios
Color Brian De Herrera-Schnering (Pinto)
blur
The Ballad of Darren
I worked with creative direction duo Undercard (Jamie-James Medina and Matt de Jong) on the new album by Blur, The Ballad of Darren. Creating the hand drawn illustrations for the album sleeve, merch, as well as a visualizer for every track on the album.

Illustrations and visualizers:
Fons Schiedon
Creative Direction:
Undercard (Jamie-James Medina and Matt de Jong)
Fons Schiedon
Creative Direction:
Undercard (Jamie-James Medina and Matt de Jong)